Gabriel Pauli - Redesigning a learning platform’s core experience to boost user satisfaction by 84%.

Parceiro da Construção – 2021

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Full version

Redesigning a learning platform’s core experience to boost user satisfaction by 84%.

A full redesign that simplified key user tasks, increased Customer Satisfaction from 51 to 94 points, and established a scalable foundation for consistent, faster design across the platform.

Summary

Design problem

After years without meaningful updates, the platform had accumulated significant technical and design debt, stalling product evolution and limiting the team’s ability to respond to user needs.

Research revealed consistent friction in key user flows — like tracking course progress, downloading certificates, and accessing support materials — especially within high-traffic areas like course listings and video screens. These usability gaps led to reduced engagement and a noticeable decline in the platform’s perceived value.

Solution

We redesigned the course list and video experience on desktop and mobile to remove key friction points and restore user confidence.

By simplifying core tasks like tracking progress and accessing materials, we helped improve engagement and set a new standard for usability. The updated UI also became the foundation for a scalable Design Style Guide and future Design System.

Results

The redesign delivered strong outcomes across both user satisfaction and product scalability. Usability testing confirmed the improvements, and after launch, we saw a major increase in Customer Satisfaction.

The new interface and component structure also gave the team greater agility, accelerating design consistency across the platform.

+84% Customer Satisfaction

Jumped from 51 to 94 points in the course area, with strong qualitative feedback supporting the data.

Faster Design Implementation

The new Design Style Guide sped up the team’s ability to scale improvements across other product areas.

My role

As the sole designer, I led the project from discovery to delivery — driving research, design, and validation. I partnered closely with engineering to bring the new interfaces to life, aligning usability goals with technical feasibility and product timelines.

Before redesign

After redesign

Before redesign

After redesign

Thanks for visiting.

Gabe is open to senior product roles, freelancing or just good conversations.

hi@gabrielpauli.com

Work

Resume

Made by Gabe with Brazilian taste 🇧🇷